Growing Your Instagram from Scratch

Starting an Instagram account for your business can feel like shouting into the void. No followers, no engagement, no idea what to post. But every big account started at zero, and with the right approach, you can build a meaningful following that actually translates into business results.

The key? Stop thinking about follower counts and start thinking about connection. Here's how to grow your Instagram from nothing to something real.

Nail Your Profile First

Before you post anything, make sure your profile is dialed in. Your username should be easy to find and consistent with your other platforms. Your bio should clearly communicate what you do and who you help—in plain language, not buzzwords.

Include a call-to-action in your bio and use the link space wisely. A link-in-bio tool lets you direct people to multiple destinations. And please, use a quality profile picture. If you're a business, use your logo. If you're building a personal brand, use a clear, professional headshot.

Content Pillars Keep You Consistent

Decide on three to five content pillars—themes or topics that your posts will revolve around. For a marketing agency, that might be tips, behind-the-scenes, client results, team culture, and industry news.

Having content pillars eliminates the "what should I post?" paralysis. You rotate through your pillars, and each post serves a purpose. Your audience knows what to expect, and you stay consistent without burning out.

Prioritize Reels and Carousels

Instagram's algorithm currently favors Reels and carousel posts. Reels give you the best chance of reaching new people outside your existing followers. Carousels drive saves and shares, which signal to Instagram that your content is valuable.

You don't need to dance or follow trends that don't fit your brand. Educational Reels, quick tips, before-and-afters, and behind-the-scenes clips all perform well. Keep them short, hook viewers in the first second, and always include text overlays for people watching without sound.

Engage Like You Mean It

Growth on Instagram isn't just about posting—it's about engaging. Spend time every day responding to comments, replying to DMs, and engaging with content from accounts in your niche.

Don't just leave generic comments. Add real value. Ask questions. Share your perspective. The more genuine conversations you have, the more visible you become. Instagram rewards accounts that drive real interactions.

Use Hashtags and SEO Strategically

Hashtags still work, but the strategy has evolved. Use a mix of broad, niche, and branded hashtags—aim for 5 to 15 per post. Research hashtags that your target audience actually follows, not just the ones with millions of posts.

Instagram search is also becoming more SEO-driven. Use keywords naturally in your captions, alt text, and bio. Think about what your ideal customer would search for and weave those terms into your content.

Track, Learn, Repeat

Check your Instagram insights regularly. Which posts get the most reach? Which ones drive the most saves or shares? What time does your audience engage most? Use this data to refine your strategy over time.

Growth takes time—especially organic growth. Don't get discouraged by slow starts. Focus on creating value, building community, and staying consistent. The numbers will follow.

Let's Grow Your Instagram Together

Building an Instagram presence from scratch is totally doable with the right strategy and some patience. But if you want to accelerate your growth and skip the trial-and-error phase, we can help.

We create social media strategies and content that connect with real people and drive real results. Ready to grow? Let's talk.