Why You Need a Good Video Marketing Strategy
Video isn't just content—it's the fastest way to build trust, tell your story, and drive real results.
If you've been putting off video marketing because it feels expensive, complicated, or "not really your thing," we get it. But here's the reality: video is no longer a nice-to-have. It's the single most effective way to connect with your audience, and every day you wait is a day your competitors are getting ahead.
Whether you're a scrappy startup or an established brand, a solid video marketing strategy can transform how people perceive your business. Let's break down why—and how to get started without losing your mind.
Why Video Dominates Every Other Format
People retain 95% of a message when they watch it in a video, compared to just 10% when reading it as text. That's not a small difference—it's a game-changer. Video combines visuals, sound, emotion, and storytelling in a way that no blog post or infographic can match.
Social media algorithms love video, too. Platforms like Instagram, LinkedIn, Facebook, and TikTok all prioritize video content in their feeds. That means more reach, more engagement, and more eyeballs on your brand—without paying extra for ads.
And let's talk about trust. When someone sees your face, hears your voice, and watches you explain what you do, they feel like they know you. That sense of familiarity is what turns casual browsers into paying customers.
Start with Strategy, Not Equipment
The biggest mistake businesses make with video is jumping straight into production without a plan. Before you buy a camera or hire a videographer, answer these questions: Who is this video for? What do you want them to feel or do after watching? Where will it live?
Your video strategy should align with your overall marketing goals. Are you trying to build brand awareness? Educate your audience? Drive conversions? Each goal calls for a different type of video—brand stories, tutorials, testimonials, product demos, or behind-the-scenes content.
Map out a content calendar. Even one video per month is a great start. Consistency matters more than volume.
Types of Videos Every Business Should Consider
Brand story videos introduce who you are, what you stand for, and why you do what you do. These are your digital handshake. Testimonial videos let your happy customers do the selling for you—and they're incredibly persuasive. Educational content like how-to videos or explainers positions you as an expert and builds trust over time.
Behind-the-scenes videos humanize your brand and show the real people behind the logo. Social-first short-form videos—think Reels, TikToks, and YouTube Shorts—are perfect for quick engagement and discoverability. And don't sleep on live video. Going live on Instagram or LinkedIn is one of the fastest ways to build a genuine connection with your audience.
You Don't Need a Hollywood Budget
Here's the truth: a well-lit smartphone video with a clear message will outperform a cinematic production with no strategy behind it. Authenticity beats polish every time, especially on social media.
That said, quality does matter. Invest in decent lighting, clean audio, and a simple editing tool. If you have the budget, working with a professional team (hi, that's us) can help you level up fast without the trial and error.
Start small, learn what resonates, and scale from there. Your first video won't be perfect—and that's completely fine.
Measure What Matters
Views are nice, but they're not the whole picture. Track metrics that actually tie back to your goals: watch time, click-through rate, shares, comments, and conversions. If people are watching your video but not taking action, your call-to-action might need work.
Use analytics to iterate. Double down on what's working, adjust what isn't, and keep experimenting. Video marketing is a long game, and the brands that win are the ones that stay consistent and keep learning.
Ready to Hit Record?
Video marketing doesn't have to be overwhelming. With the right strategy, even a small team can create content that drives real business results. The key is to start with a clear plan, stay authentic, and keep showing up.
If you're ready to build a video strategy that actually works, we'd love to help. Let's talk about your goals and figure out the best approach for your brand.
